Index — seven chapters

Work.

Ideas I couldn’t leave alone.

Branding, digital products, content and experiments built from curiosity — all self-initiated. No clients, no briefs.

012024

Not So Private

Writing · Publishing · Brand

A book I wrote and published on my own — a personal story about who I was, and who I am still becoming. It sells very little, but finishing it taught me how to be honest on the page.

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022025

Adois

Product · AI · Brand

A relationship app that uses AI to send private nudges between two people. It shipped, it works, and it has not found its market yet.

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032022

Nika Maison

Brand · Art Direction · Retail

A quiet-luxury décor brand — my first attempt at building a world. It never scaled, and it is where my entire visual language came from. It was also where I started learning everything about e-commerce, from product pages to fulfilment.

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042023

Moody by Nika

Brand · Apparel · Copy

An apparel brand for introverted creatives. The idea was strong, the execution was slower than the idea deserved. This is where I learned about content analysis — watching what worked and what didn't, post by post.

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052026

Creative Nika

Studio · Foundation · Future

Creative Nika and the Nika Base Foundation — the next structure, and the first one I am building with everything the others taught me.

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062026

Semester 0

Digital Product · Education · Marketing

A digital product built to help students prepare for their Master's before it starts. Pre-course guides and resources that make the transition into a new degree feel less overwhelming and more structured.

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072026

Solo Body

E-commerce · Fashion · Brand

An independent clothing e-commerce concept built around comfort, simplicity and everyday wear. I built the brand and the store around a curated catalogue — I don't produce the clothing myself.

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