Open to new opportunities
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Currently based in Vila Nova de Gaia, Portugal, and open to roles and collaborations in creative strategy, brand building and digital marketing.
Not a contact form. A door.
Grab and throw it ↔
How I actually work
I don't have a perfect record. I have a method I trust.
01
I learn by building the whole thing.
Brand, product, copy, interface, launch. Doing every part badly at least once is how I found out which parts actually decide whether something works.
02
I'd rather show the process than the trophy.
Most of my projects never became businesses. What they became is a way of thinking about positioning, distribution and taste that I bring to everything now.
03
I'm suspicious of my own good ideas.
The projects that struggled were the ones I fell in love with before testing. Now the first question is who it's for and how they'd ever find it.
04
Curiosity is the only thing I've never run out of.
A full-time job, a degree and my own projects at the same time — the constraint is real, and it's also why I've learned to work out what matters quickly.