The NIKA Chronicle
Chapter VI · 2026
Semester 0
Before the degree begins
Digital Product · Education · Marketing
A digital product built to help students prepare for their Master's before it starts. Pre-course guides and resources that make the transition into a new degree feel less overwhelming and more structured.
The report
What it is
A digital product — guides and resources students read before their Master's begins, sold and delivered online. I developed the concept and positioning, researched the audience and their main worries, built the brand and the reading experience, wrote the first Digital Marketing Master's guide and planned the structure and pricing.
My role
Product concept, brand, content strategy, market research, social strategy and content, website, marketing, e-commerce, AI integration
Tools & platforms
Lovable, Shopify-style checkout and digital delivery, Canva, GPT & Claude, Instagram, TikTok
What I learned
That a digital product is product thinking and marketing at the same time — the customer journey from discovery to purchase mattered as much as the guide itself.
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